Mondelez International Selects Nine Start-ups to Launch New Mobile Pilots in Just 90 Days
DEERFIELD, Ill.,
(Photo: http://photos.prnewswire.com/prnh/20121004/NY86307LOGO)
-->The company received hundreds of applications and after a two-day presentation event with the program's top applicants, nine start-up companies were selected to partner with Mondelez International brand teams to create and launch new mobile pilots in just 90 days. Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile). Brands and start-ups will work together as follows:
-
Trident & Lisnr (
Cincinnati, OH ) and ROXIMITY (Denver, CO ) -
Stride & Waze (
Palo Alto, CA ) -
Chips Ahoy! & Shelby.tv (
New York, NY ) -
Halls & Dailybreak (
Boston, MA ) -
belVita & inMarket (
Venice, CA ) -
Multi-brand program & Endorse (
San Mateo, CA ) -
Sour Patch Kids & Kiip (
San Francisco, CA ) -
OREO & Banjo (
Redwood City, CA )
"We are excited to have these brilliant mobile innovators on board and look forward to working together over the next 90 days to bring new technologies to market," said
"The Chips Ahoy! team is thrilled to begin working with Shelby.tv as we look to enhance how we engage with our consumers through mobile and particularly social TV," said
"I'm really excited about our start-up selection, Waze – in particular, the variety of ways their technology can drive impulse purchases with Stride and keep the brand top-of-mind with consumers. Mobile Futures gives us a great opportunity to partner with a mobile tech-star of the future," said
Working Together to Drive Cultural Change
Multi-day cultural immersion sessions will kick-start the process of brands and start-ups working together. Brand teams will spend time at the start-up's location and see firsthand how a start-up operates, thereby creating strong relationships and fostering understanding of how each other thinks. Throughout the Mobile Futures program,
"We see the Mobile Futures program as a wonderful opportunity to infuse a bit of the start-up entrepreneurial spirit into our organization," said
What's Next for Mobile Futures - 90 Days to Incubate
In late Q1 2013, brand marketers and their start-up partners will work together to create and incubate entirely new mobile ventures that address broader business challenges. At the end of 90 days, Mondelez International brand teams will pitch those new venture concepts to angel investors and venture capitalists in mid-2013 with the hopes of securing seed funding.
The Mobile Futures Network
The latest members to join the Mobile Futures Network are convenience store retailers Quick Chek and Kum & Go, demonstrating the importance of mobile marketing and the impact on the consumer path to purchase.
"As an organization, we are increasingly focused on connecting with our customers closer to the point of purchase," said
In addition to these new convenience retailers, the Mobile Futures Network comprises organizations that will play a key role in various stages of the program by bringing their unique expertise, perspective and scale. This includes:
About
|
Contacts: |
Valerie Moens Mondelez International |
Jesse Askew Ruder Finn |
|
847-943-5678 |
212-583-2731 |
|