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Kraft Foods Reports Strong Second Quarter Earnings

August 5, 2010 at 12:00 AM EDT
Kraft Foods Reports Strong Second Quarter Earnings

  • Net revenues grew 25.3% to $12.3 billion; Combined Organic Net Revenues(1) grew 2.2%
  • Diluted EPS was $0.53; Operating EPS(1) was $0.60, up 13.2%
  • Synergy target increased to at least $750 million from at least $675 million
  • Company confirmed 2010 Operating EPS guidance of at least $2.00 and adjusted Combined Organic Net Revenue(1) growth to a range of 3-4%

NORTHFIELD, Ill., Aug 05, 2010 /PRNewswire via COMTEX/ -- Kraft Foods Inc. (NYSE: KFT) today reported strong second quarter 2010 earnings that reflected increased gross profit margins and significant brand-building investments in every geography.

"We delivered strong earnings in the quarter and the first half of the year, despite difficult conditions in many markets that tempered top-line growth," said Irene Rosenfeld, Chairman and CEO. "We're making excellent progress on the Cadbury integration and expect to realize even greater synergies. In light of our strong earnings momentum, we will reinvest our 2010 upside to build our brands and to harmonize business practices. We will deliver at least $2.00 of Operating EPS this year while building a stronger foundation to achieve top-tier growth in 2011."

  • Net revenues in the second quarter increased 25.3 percent to $12.3 billion, including a favorable impact of 22.8 percentage points from the Cadbury acquisition, 0.8 percentage points from currency and a negative 0.3 percentage point impact from divestitures.
    Combined Organic Net Revenues grew 2.2 percent, reflecting 2.0 percent organic net revenue(1) growth from Kraft Foods' base business and 3.3 percent organic net revenue growth from Cadbury. Kraft Foods' base business growth was driven by 2.2 percentage points from volume/mix gains, partially offset by a negative 0.2 percentage points from pricing.

  • Operating income increased 16.8 percent to $1,701 million, including a favorable impact of 17.8 percentage points from Cadbury's operations, partially offset by a negative 11.0 percentage point impact from integration program(2) and acquisition-related(3) costs. Currency had a negative impact of 0.6 percentage points. Excluding these factors, Kraft Foods' base business operating income(1) increased 10.6 percent reflecting volume/mix gains and productivity improvements, partially offset by higher raw material costs and increased advertising.



    Operating income margin(1) declined 100 basis points year- over-year to 13.9 percent, including a negative 130 basis point impact due to integration program(2) and acquisition-related(3) costs.



    Kraft Foods' base business operating income margin(1) expanded to 16.0 percent. The improvement was driven primarily by volume/mix gains and productivity improvements, partially offset by higher raw material costs and increased advertising.

  • The tax rate was 25.6 percent and reflected the timing of discrete items, including the settlement of tax audits.
  • Diluted earnings per share were $0.53, including a negative impact of $0.07 related to integration program and acquisition-related costs.



    Operating EPS(1) in the second quarter was $0.60, up 13.2 percent, primarily driven by $0.08 of operating gains from Kraft Foods' base business.


    Q2 2009 Diluted EPS                                           $0.56

    Earnings from Discontinued Operations                         (0.03)
                                                                  -----

    Q2 2009 Diluted EPS from Continuing Operations                $0.53

    Operating Gains - Kraft Foods' Base Business                   0.08
    Change in Unrealized Gains/Losses from Hedging
     Activities                                                   (0.01)

    Cadbury Operating Earnings                                     0.11

    Higher Interest Expense                                       (0.06)
    Change in Shares Outstanding                                  (0.08)
    Changes in Taxes                                               0.03
                                                                   ----


    Q2 2010 Operating EPS(1)                                      $0.60

    Integration Program Costs                                     (0.06)
    Acquisition-Related Costs                                     (0.01)
                                                                  -----

    Q2 2010 Diluted EPS                                           $0.53


Kraft Foods North America

Net revenues increased 6.3 percent, including a 6.9 percentage point impact from the Cadbury acquisition and a favorable 1.6 percentage point impact from currency.

Combined Organic Net Revenues(1) declined 1.3 percent reflecting a 1.9 percent decline in organic net revenue(1) from Kraft Foods' base business and 7.5 percent organic net revenue growth from Cadbury.

Kraft Foods' base business performance was affected by a 2.0 percentage point decline in volume/mix and essentially flat price levels, reflecting the following factors:

  • A continued weak consumer environment
  • Reduced merchandising by a key customer in the United States
  • Aggressive promotional activity by competitors in several U.S. categories, particularly in cheese, salad dressings and biscuits
  • A negative impact of approximately one-half percentage point from the shift of Easter-related shipments into first quarter 2010

These factors offset the benefits of investments in marketing and innovation that drove solid growth in base consumption in key brands, including: Ritz and Triscuit crackers; Oreo cookies; Capri Sun ready-to-drink beverages; Kool-Aid powdered beverages; Philadelphia cream cheese; Oscar Mayer bacon and Jell-O ready-to-eat desserts.

Cadbury growth reflected strong gains from successful new product launches of Trident Layers, Stride Shift and DentynePure gum.

Segment operating income grew 11.0 percent including favorable impacts of 8.1 percentage points from the Cadbury acquisition, net of integration program costs, and 1.4 percentage points from currency. Excluding these factors, the increase in operating income reflected productivity savings and lower overheads, partially offset by the impact of lower volume/mix, higher raw material costs and increased investments in advertising.

Kraft Foods Europe

Net revenues increased 34.1 percent, including a 31.8 percentage point impact from the Cadbury acquisition and a negative 2.6 percentage point impact from currency.

Combined Organic Net Revenues(1) increased 3.9 percent reflecting Kraft Foods' base business organic net revenue(1) growth of 5.2 percent and flat organic net revenues from Cadbury. Combined Organic Net Revenue growth benefitted by approximately one percentage point from the favorable impact of an accounting calendar change for certain biscuits operations, net of a negative impact from the shift of Easter-related shipments into first quarter 2010.

Kraft Foods' base business growth was broad-based and driven by volume/mix gains across all categories. Volume/mix growth of 7.9 percentage points was partially offset by a negative 2.7 percentage point impact from net price reductions. The accounting calendar change for certain biscuit operations added 2.5 percentage points to the growth rate, but was partially offset by an unfavorable 0.7 percentage point impact from earlier Easter-related shipments.

Net revenues for the priority brands in Kraft Foods' base business collectively increased more than 8 percent, driving solid growth in each category.

  • Chocolate grew low-single digits due to volume/mix gains, partially offset by lower price levels. Strong in-store marketing activities and continued momentum drove growth in Milka, Freia, Marabou and Toblerone.
  • Coffee grew low-single digits, driven by volume/mix gains behind Jacobs. Marketing investments and the launch of the product into Spain drove double-digit revenue growth of Tassimo.
  • Cheese grew mid-single digits due to volume/mix gains, partially offset by lower price levels. The continued success of new packaging and marketing drove strong growth of Philadelphia.
  • Biscuits grew double-digits due to volume/mix gains and the accounting calendar change. Robust marketing support behind priority brands as well as successful launches in new geographies, including Cote D'Or in Belgium and Oreo in France, drove base business growth.

Cadbury revenue was flat in the quarter versus the prior year. Solid growth in Britain and France was offset by weak economic conditions in Southern Europe, especially in Spain and Greece, as well as the unfavorable impact of approximately one percentage point from earlier shipments of Easter products into the first quarter.

Segment operating income grew 61.1 percent including favorable impacts of 35.6 percentage points from the Cadbury acquisition, net of integration program costs, and 0.4 percentage points from currency. Excluding these factors, the increase was driven by gains from volume/mix growth across all categories, lower spending on cost savings initiatives and lower overhead costs. These gains were partially offset by lower pricing net of costs and an increase in advertising.

Kraft Foods Developing Markets

Net revenues increased 73.4 percent, including a 61.4 percentage point impact from the Cadbury acquisition and a favorable 1.9 percentage point impact from currency.

Combined Organic Net Revenues(1) increased 8.1 percent reflecting Kraft Foods' base business organic net revenue(1) growth of 10.4 percent and Cadbury organic net revenue growth of 4.0 percent. Combined Organic Net Revenue growth benefitted by approximately one-half percentage point from the favorable impact of an accounting calendar change for certain operations in Asia Pacific.

Kraft Foods' base business growth was driven by 8.7 percentage points from volume/mix gains and 1.7 percentage points from higher price levels. The accounting calendar change for certain operations in Asia Pacific added approximately one percentage point to the growth rate. Kraft Foods' base business priority brands collectively grew more than 17 percent.

  • In Latin America, organic revenues grew double-digits due to strong volume/mix gains and higher pricing. Priority brands collectively grew nearly 20 percent, led by Tang powdered beverages and Oreo cookies.
  • In Asia Pacific, organic revenues grew double-digits due to strong volume/mix gains, particularly in China, Australia and the Philippines, and included the benefit of the accounting calendar change for certain operations. Priority brands collectively grew nearly 30 percent, led by Oreo cookies and Tang powdered beverages.
  • Central and Eastern Europe, Middle East & Africa grew mid-single digits despite weak economic conditions and soft category trends, particularly in Russia, Central Europe and Southeast Europe. Share gains in key markets and categories offset market weakness. Priority brands collectively grew 9 percent, including strong growth of Jacobs coffee.

Cadbury growth reflected gains in gum across Latin America and chocolate in Asia, particularly India, which were partially offset by soft gum category trends in Japan, South Africa and Mexico.

Segment operating income grew 69.6 percent including a positive impact of 53.4 percentage points from the Cadbury acquisition, net of integration program costs, and a negative 9.9 percentage point impact from currency. Excluding these factors, the increase primarily reflected strong gains from volume/mix growth that were partially offset by higher marketing investments and overhead costs to support future growth.

(1) Please see discussion of Non-GAAP Financial Measures below.

(2) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.

(3) Acquisition-related costs include transaction advisory fees, UK stamp taxes, and the impact of the Cadbury inventory revaluation.

OUTLOOK

Kraft Foods adjusted its forecast for 2010 Combined Organic Net Revenue growth to a range of 3 to 4 percent from prior guidance of at least 4 percent. The change in outlook reflects the normalizing of Cadbury's trade inventory practices as well as an aggressive promotional environment in certain U.S. categories.

The company also confirmed its guidance for 2010 operating earnings per share of at least $2.00. This guidance reflects the combination of stronger-than-expected year-to-date profit performance and greater-than-anticipated synergies from the integration of Cadbury, offset by investments in brand-building activities and additional actions that will drive top-tier growth.

The company also increased its estimate of total cost synergies expected from the integration of Cadbury to at least $750 million from at least $675 million, and made a commensurate adjustment to the total costs of the integration program to approximately $1.5 billion from $1.3 billion.

CONFERENCE CALL

Kraft Foods will host a conference call for investors with accompanying slides to review its results at 5 p.m. EDT today. Access to a live audio webcast with accompanying slides is available at http://www.kraftfoodscompany.com/, and a replay of the event will also be available on the company's web site.

ABOUT KRAFT FOODS

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

FORWARD-LOOKING STATEMENTS

This press release contains a number of forward-looking statements. Words, and variations of words such as "expect," "goals," "plans," "believe," "continue," "may," "will," and similar expressions are intended to identify our forward-looking statements, including but not limited to, statements regarding our expected synergy targets; our confirmation of 2010 Operating EPS; our adjustment to expected 2010 adjusted Combined Organic Net Revenue; we're making excellent progress on the Cadbury integration and expect to realize even greater synergies; our plan to reinvest our 2010 upside to build our brands and to harmonize business practices; our plans for building a stronger foundation to achieve top-tier growth in 2011; and our Outlook, in particular, our belief that our change in outlook reflects the normalizing of Cadbury's trade inventory practices and aggressive promotional environment in certain U.S. categories; our beliefs for confirming 2010 operating earnings per share; our intent regarding additional actions that will drive top-tier growth; and our adjustments to the total costs of the integration program. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, continued volatility of input costs, pricing actions, increased competition, risks from operating internationally, our indebtedness and our ability to pay our indebtedness, failure to realize the expected benefits of our combination with Cadbury, continued weakness in economic conditions and tax law changes. Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including the registration statement on Form S-4, as amended from time to time, filed by Kraft Foods in connection with the Cadbury offer, our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Foods disclaims and does not undertake any obligation to update or revise any forward-looking statement in this slide presentation, except as required by applicable law or regulation.

NON-GAAP FINANCIAL MEASURES

The company reports its financial results in accordance with accounting principles generally accepted in the United States ("GAAP").

The company's top-line measure is organic net revenues, which excludes the impact of acquisitions, divestitures and currency. The company uses organic net revenues and corresponding growth ratios as non-GAAP financial measures. Management believes this measure better reflects revenues on a going-forward basis and provides improved comparability of results because it excludes the volatility of currency, and the one-time impacts of acquisitions and divestitures from net revenues.

To reflect the impacts of a significant business combination, as defined by SEC Regulation S-X, the company uses Combined Organic Net Revenues as a top-line measure. Accordingly, Combined Organic Net Revenues includes the impacts of significant acquisitions, and excludes the impacts of other acquisitions, divestitures and currency. The company uses Combined Organic Net Revenues and corresponding growth ratios to reflect the organic growth rates for Kraft Foods' base business and Cadbury. On a year-to-date basis, the organic growth rate of Cadbury reflects growth from the date of acquisition, or February 2, 2010, through the end of the second quarter. Similar to organic net revenues, management believes Combined Organic Net Revenues better reflects revenues on a going-forward basis of the combined business.

The company uses Operating EPS, which is defined as diluted EPS attributable to Kraft Foods excluding costs related to: the integration program; acquisition-related costs, including transaction advisory fees, U.K. stamp taxes and the impact of the Cadbury inventory revaluation; acquisition-related financing fees; and the impact of a deferred tax charge resulting from the recently enacted U.S. health care legislation. Management believes this measure better reflects earnings per share on a going-forward basis and provides improved comparability of results because it excludes the volatility of currency; certain impacts related to the Cadbury acquisition; other one-time impacts; and divestitures from earnings per share.

See the attached schedules for supplemental financial data and corresponding reconciliations of the non-GAAP financial measures referred to above to the most comparable GAAP financial measures for the three and six months ended June 30, 2010 and 2009. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the company's results prepared in accordance with GAAP. In addition, the non-GAAP measures the company is using may differ from non-GAAP measures used by other companies. Because GAAP financial measures on a forward-looking basis are neither accessible nor deemed to be significantly different from the non-GAAP financial measures, and reconciling information is not available without unreasonable effort, with regard to the non-GAAP financial measures in the company's Outlook, the company has not provided that information.

SEGMENT OPERATING INCOME

Management uses segment operating income to evaluate segment performance and allocate resources. The company believes it is appropriate to disclose this measure to help investors analyze segment performance and trends. Segment operating income excludes unrealized gains and losses on hedging activities (which are a component of cost of sales), certain components of its U.S. pension plan cost (which is a component of cost of sales and marketing, administration and research costs), general corporate expenses (which are a component of marketing, administration and research costs) and amortization of intangibles for all periods presented. The company centrally manages pension plan funding decisions and determination of discount rate, expected rate of return on plan assets and other actuarial assumptions. Therefore, the company allocates only the service cost component of its U.S. pension plan expense to segment operating income. The company excludes the unrealized gains and losses on hedging activities from segment operating income to provide better transparency of its segment operating results. Once realized, the company records the gains and losses on hedging activities within segment operating results. Accordingly, the company does not present these items by segment because they are excluded from the segment profitability measure that management reviews.

                   Kraft Foods Inc. and Subsidiaries
             Condensed Consolidated Statements of Earnings
                  For the Three Months Ended June 30,
     (in millions of dollars, except per share data)  (Unaudited)
                                                               Schedule 1
                                                               ----------

As Reported (GAAP) ------------------ % 2010 2009 Change (As Fav / ---- Revised)(1) (Unfav) ------------ --------

Net revenues $12,253 $9,781 25.3% Cost of sales 7,559 6,269 (20.6)% ----- ----- Gross profit 4,694 3,512 33.7% Gross profit margin 38.3% 35.9% Marketing, administration and research costs 2,933 2,062 (42.2)% Asset impairment and exit costs - (26) (100.0)% (Gains) /losses on divestitures, net - 17 100.0% Amortization of intangibles 60 3 (100.0+)% --- --- Operating income 1,701 1,456 16.8% Operating income margin 13.9% 14.9% Interest and other expense, net 439 312 (40.7)% --- --- Earnings from continuing operations before income taxes 1,262 1,144 10.3% Provision for income taxes 323 363 11.0% Effective tax rate 25.6% 31.7% ---- ---- Earnings from continuing operations $939 $781 20.2% Earnings from discontinued operations, net of income taxes - 48 (100.0)% --- --- Net earnings $939 $829 13.3% Noncontrolling interest 2 2 - --- --- Net earnings attributable to Kraft Foods $937 $827 13.3% ==== ==== Per share data: Basic earnings per share attributable to Kraft Foods: - Continuing operations $0.54 $0.53 1.9% - Discontinued operations - 0.03 (100.0)% --- ---- - Net earnings attributable to Kraft Foods $0.54 $0.56 (3.6)% ===== =====

Diluted earnings per share attributable to Kraft Foods: - Continuing operations $0.53 $0.53 - - Discontinued operations - 0.03 (100.0)% --- ---- - Net earnings attributable to Kraft Foods $0.53 $0.56 (5.4)% ===== ===== Average shares outstanding: Basic 1,747 1,478 (18.2)% Diluted 1,752 1,484 (18.1)%

    (1) As revised to reflect Frozen Pizza as a discontinued operation.

Kraft Foods Inc. and Subsidiaries Reconciliation of GAAP to Non-GAAP Information Net Revenues to Organic Net Revenues For the Three Months Ended June 30, ($ in millions) (Unaudited) Schedule 2 ----------



                                As Reported   Impact of    Impact of
                                  (GAAP)    Divestitures  Acquisitions
                                ----------- ------------  ------------
    2010
    ----

      U.S. Beverages                   $886           $-            $-
      U.S. Cheese                       797            -             -
      U.S. Convenient Meals             839            -             -
      U.S. Grocery                      923            -             -
      U.S. Snacks                     1,516            -          (299)
      Canada & N.A. Foodservice       1,200            -          (100)
    Kraft Foods North America        $6,161           $-         $(399)

    Kraft Foods Europe                2,793            -          (662)
    Kraft Foods Developing
     Markets                          3,299            -        (1,168)

    Kraft Foods                     $12,253           $-       $(2,229)
                                    =======          ===       =======


    2009 (As Revised)(3)
    -------------------

      U.S. Beverages                   $836           $-            $-
      U.S. Cheese                       887            -             -
      U.S. Convenient Meals             826            -             -
      U.S. Grocery                      973            -             -
      U.S. Snacks                     1,288          (15)            -
      Canada & N.A. Foodservice         986            -             -
    Kraft Foods North America        $5,796         $(15)           $-

    Kraft Foods Europe                2,083           (7)            -
    Kraft Foods Developing
     Markets                          1,902           (5)            -

    Kraft Foods                      $9,781         $(27)           $-
                                     ======         ====           ===



Base Kraft Foods Impact of Organic Currency (Non-GAAP) --------- ---------- 2010 ----

U.S. Beverages $- $886 U.S. Cheese - 797 U.S. Convenient Meals - 839 U.S. Grocery - 923 U.S. Snacks - 1,217 Canada & N.A. Foodservice (88) 1,012 Kraft Foods North America $(88) $5,674

Kraft Foods Europe 52 2,183 Kraft Foods Developing Markets (37) 2,094

Kraft Foods $(73) $9,951 ==== ======

2009 (As Revised)(3) -------------------

U.S. Beverages $- $836 U.S. Cheese - 887 U.S. Convenient Meals - 826 U.S. Grocery - 973 U.S. Snacks - 1,273 Canada & N.A. Foodservice - 986 Kraft Foods North America $- $5,781

Kraft Foods Europe - 2,076 Kraft Foods Developing Markets - 1,897

Kraft Foods $- $9,754 === ======



                                               Add back:
                                               ---------
                                   Impact of       Impact of
                                 Acquisitions     Currency -
                                    -Cadbury        Cadbury         Cadbury
                                       (1)             (1)          Organic
                                                                  (Non-GAAP)
                                --------------  --------------         (1)
                                                                -------------
    2010
    ----

      U.S. Beverages                        $-              $-             $-
      U.S. Cheese                            -               -              -
      U.S. Convenient Meals                  -               -              -
      U.S. Grocery                           -               -              -
      U.S. Snacks                          299               -            299
      Canada & N.A. Foodservice            100             (11)            89
    Kraft Foods North America             $399            $(11)          $388

    Kraft Foods Europe                     662              34            696
    Kraft Foods Developing
     Markets                             1,168             (77)         1,091

    Kraft Foods                         $2,229            $(54)        $2,175
                                        ======            ====         ======


    2009 (As Revised)(3)
    -------------------

      U.S. Beverages                        $-              $-             $-
      U.S. Cheese                            -               -              -
      U.S. Convenient Meals                  -               -              -
      U.S. Grocery                           -               -              -
      U.S. Snacks                          273               -            273
      Canada & N.A. Foodservice             88               -             88
    Kraft Foods North America             $361              $-           $361

    Kraft Foods Europe                     696               -            696
    Kraft Foods Developing
     Markets                             1,049               -          1,049

    Kraft Foods                         $2,106              $-         $2,106
                                        ======             ===         ======



Combined Organic (Non-GAAP) ---------- 2010 ----

U.S. Beverages $886 U.S. Cheese 797 U.S. Convenient Meals 839 U.S. Grocery 923 U.S. Snacks 1,516 Canada & N.A. Foodservice 1,101 Kraft Foods North America $6,062

Kraft Foods Europe 2,879 Kraft Foods Developing Markets 3,185

Kraft Foods $12,126 =======

2009 (As Revised)(3) -------------------

U.S. Beverages $836 U.S. Cheese 887 U.S. Convenient Meals 826 U.S. Grocery 973 U.S. Snacks 1,546 Canada & N.A. Foodservice 1,074 Kraft Foods North America $6,142

Kraft Foods Europe 2,772 Kraft Foods Developing Markets 2,946

Kraft Foods $11,860 =======



                                              % Change
                                              --------
                                            Base
                                    As     Kraft
                                Reported      Foods     Cadbury    Combined
                                 (GAAP)      Organic    Organic    Organic
                                              (Non-       (Non-
                                              GAAP)       GAAP)     (Non-
                                ---------       (2)         (1)     GAAP)
                                           ----------  ----------  ------
    2010
    ----

      U.S. Beverages                  6.0%        6.0%          -       6.0%
      U.S. Cheese                  (10.1)%     (10.1)%          -    (10.1)%
      U.S. Convenient Meals           1.6%        1.6%          -       1.6%
      U.S. Grocery                  (5.1)%      (5.1)%          -     (5.1)%
      U.S. Snacks                    17.7%      (4.4)%        9.5%    (1.9)%
      Canada & N.A. Foodservice      21.7%        2.6%        1.1%      2.5%
    Kraft Foods North America         6.3%      (1.9)%        7.5%    (1.3)%

    Kraft Foods Europe               34.1%        5.2%        0.0%      3.9%
    Kraft Foods Developing
     Markets                         73.4%       10.4%        4.0%      8.1%

    Kraft Foods                      25.3%        2.0%        3.3%      2.2%
                                     ====         ===         ===       ===


    2009 (As Revised)(3)
    -------------------

      U.S. Beverages
      U.S. Cheese
      U.S. Convenient Meals
      U.S. Grocery
      U.S. Snacks
      Canada & N.A. Foodservice
    Kraft Foods North America

    Kraft Foods Europe
    Kraft Foods Developing
     Markets

    Kraft Foods



(1) Kraft Foods acquired Cadbury plc on February 2, 2010. Cadbury data, shown above, is for Q2 2010 and 2009, adjusted from IFRS to U.S. GAAP and translated to US$ from local countries' currencies. Cadbury 2009 data is presented on a combined company, pro forma basis.

(2) Base Kraft Foods Organic Revenue Growth (Non-GAAP) drivers were as follows:

                                         Organic Growth Drivers
                                         ----------------------
                                      Vol / Mix          Price
                                      ---------          -----
    2010 - Base Kraft Foods Organic
    -------------------------------

      U.S. Beverages                       6.3pp         (0.3)pp
      U.S. Cheese                          (11.8)            1.7
      U.S. Convenient Meals                  2.5            (0.9)
      U.S. Grocery                          (6.2)            1.1
      U.S. Snacks                           (3.5)           (0.9)
      Canada & N.A. Foodservice              2.5             0.1
    Kraft Foods North America               (2.0)            0.1

    Kraft Foods Europe                       7.9            (2.7)
    Kraft Foods Developing Markets           8.7             1.7

    Kraft Foods                            2.2pp         (0.2)pp
                                           =====         =======


(3) As revised to reflect Frozen Pizza as a discontinued operation.

        Kraft Foods Inc. and Subsidiaries
     Operating Income by Reportable Segments
       For the Three Months Ended June 30,
           ($ in millions)  (Unaudited)
                                             Schedule 3
                                             ----------


2009 Impacts ------------ 2009 Operating Income - Asset As (Gain)/Loss Impairment Revised(1) on & Exit (GAAP) Divestitures Costs (2) ---------- ------------ ----------- Segment Operating Income: U.S. Beverages $148 $- $- U.S. Cheese 166 - - U.S. Convenient Meals 84 - - U.S. Grocery 339 - - U.S. Snacks 205 - - Canada & N.A. Foodservice 127 - - Kraft Foods North America $1,069 $- $-

Kraft Foods Europe 208 17 (26) Kraft Foods Developing Markets 253 - -

Unrealized G/ (L) on Hedging Activities 34 - - HQ Pension (54) - - General Corporate Expenses (51) - - Amortization of Intangibles (3) - -

Kraft Foods $1,456 $17 $(26) ====== === ====



                                             2010 Impacts
                                             ------------
                                               Acquisition-   Integration
                                  Impact          Related       Program
                                    of              Costs         Costs
                              Acquisitions            (3)           (4)
                              -------------    -------------  ------------
    Segment Operating
     Income:
      U.S. Beverages                     $-               $-            $-
      U.S. Cheese                         -                -             -
      U.S. Convenient
       Meals                              -                -             -
      U.S. Grocery                        -                -             -
      U.S. Snacks                        72                -            (5)
      Canada & N.A.
       Foodservice                       22                -            (2)
            Kraft Foods North
             America                    $94               $-           $(7)

            Kraft Foods
             Europe                     107                -           (33)
            Kraft Foods
             Developing
             Markets                    166                1           (32)

    Unrealized G/(L)
     on Hedging
     Activities                           -                -             -
    HQ Pension                            -                -             -
    General Corporate
     Expenses                           (51)             (12)          (77)
    Amortization of
     Intangibles                        (56)               -             -

    Kraft Foods                        $260             $(11)        $(149)
                                       ====             ====         =====



2010 Impacts ------------ Impact of Impact of Currency Divestitures Operations --------- ------------- ---------- Segment Operating Income: U.S. Beverages $- $- $30 U.S. Cheese - - (30) U.S. Convenient Meals - - 17 U.S. Grocery - - 18 U.S. Snacks - (5) (27) Canada & N.A. Foodservice 15 - 13 Kraft Foods North America $15 $(5) $21

Kraft Foods Europe 1 (2) 63 Kraft Foods Developing Markets (25) - 66

Unrealized G/(L) on Hedging Activities - - (12) HQ Pension - - 29 General Corporate Expenses - - 4 Amortization of Intangibles - - (1)

Kraft Foods $(9) $(7) $170 === === ====



                                            2010
                                          Operating
                                          Income -
                                               As
                                            Reported    Change
                                           (GAAP)          %
                                          ---------         ------
    Segment Operating Income:
      U.S. Beverages                            $178          20.3%
      U.S. Cheese                                136        (18.1)%
      U.S. Convenient Meals                      101          20.2%
      U.S. Grocery                               357           5.3%
      U.S. Snacks                                240          17.1%
      Canada & N.A. Foodservice                  175          37.8%
            Kraft Foods North America         $1,187          11.0%

            Kraft Foods Europe                   335          61.1%
            Kraft Foods Developing
             Markets                             429          69.6%

    Unrealized G/(L) on
     Hedging Activities                           22
    HQ Pension                                   (25)
    General Corporate
     Expenses                                   (187)
    Amortization of
     Intangibles                                 (60)

    Kraft Foods                               $1,701          16.8%
                                              ======



(1) As revised to reflect Frozen Pizza as a discontinued operation. (2) Includes $35 million reversal of 2008 Restructuring Program costs. (3) Acquisition-related costs include transaction advisory fees and the impact of the Cadbury inventory revaluation. (4) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.

            Kraft Foods Inc. and Subsidiaries
                 Operating Income Growth
     Reconciliation of GAAP to Non-GAAP Information
           For the Three Months Ended June 30,
               (in millions)  (Unaudited)
                                                    Schedule 4
                                                    ----------



Integration Acquisition- As Program Related Reported Costs Costs (GAAP) (1) (2) -------- ----------------- ------------------ 2010 ---- Operating Income $1,701 $149 $11

2009 (As Revised)(3) --------- Operating Income $1,456 - -





                                                         Base
                         Cadbury        Impact           Kraft
                        Operating         of             Foods
                         Income        Currency        Organic
                                                         (Non-
                        ---------      --------          GAAP)
                                                        ------
    2010
    ----
    Operating
     Income                 $(260)           $9          $1,610


    2009 (As
     Revised)(3)
    ---------
    Operating
     Income                     -             -          $1,456





% Growth -------- Base As Kraft Reported Foods (GAAP) Organic (Non- --------- GAAP) ------ 2010 ---- Operating Income 16.8% 10.6%

2009 (As Revised)(3) --------- Operating Income





    (1)  Integration Program costs are defined as the costs associated
    with combining the Kraft Foods and Cadbury businesses, and are
    separate from those costs associated with the acquisition.

    (2)  Acquisition-related costs include transaction advisory fees and
    the impact of the Cadbury inventory revaluation.

    (3) As revised to reflect Frozen Pizza as a discontinued operation.

Kraft Foods Inc. and Subsidiaries Operating Income Margin Reconciliation of GAAP to Non-GAAP Information For the Three Months Ended June 30, 2010 (in millions) (Unaudited)

Schedule 5 ----------



                                    Integration     Acquisition-
                     As Reported     Program          Related
                       (GAAP)        Costs (1)        Costs (2)
                     -----------  --------------- ----------------

    Net Revenues         $12,253              $-               $-

    Operating Income      $1,701            $149              $11

    Operating Income
     Margin                 13.9%




Base Kraft Cadbury Foods ------- (Non-GAAP) ----------

Net Revenues $(2,229) $10,024

Operating Income $(260) $1,601

Operating Income Margin 16.0%



    (1)  Integration Program costs are defined as the costs associated
    with combining the Kraft Foods and Cadbury businesses,
          and are separate from those costs associated with the acquisition.
    (2)  Acquisition-related costs include transaction advisory fees and
    the impact of the Cadbury inventory revaluation.


Kraft Foods Inc. and Subsidiaries Diluted Earnings Per Share to Operating EPS Reconciliation of GAAP to Non-GAAP Information For the Three Months Ended June 30, (Unaudited) Schedule 6 ----------



                                                              2009
                                                      As Revised
                                                      (GAAP) (1)(2)
                                                    ---------------

      Diluted EPS
      -  Continuing operations                               $0.53
      -  Discontinued operations                              0.03
                                                              ----
      - Net earnings attributable to Kraft
       Foods                                                 $0.56




2010 ---- Integration As Program Reported Costs (GAAP) (3) --------- -----------------

Diluted EPS - Continuing operations $0.53 $0.06 - Discontinued operations - --- - Net earnings attributable to Kraft Foods $0.53



                                                                         2010
                                                                         ----
                                           Acquisition-
                                             Related
                                              Costs
                                            (4) and          Operating
                                            Financing           (Non-
                                            Fees (5)            GAAP)
                                          ------------------       ----------

     Diluted EPS
     -  Continuing operations                          $0.01            $0.60
     -  Discontinued operations
     - Net earnings attributable to Kraft
      Foods




% Change -------- As Operating Reported (Non- (GAAP) GAAP) --------- ----------

Diluted EPS - Continuing operations 0.0% 13.2% - Discontinued operations - Net earnings attributable to Kraft Foods



      (1) As revised to reflect Frozen Pizza as a discontinued operation.
      (2) For 2009, Operating EPS equals Diluted EPS from continuing
      operations as there were no Integration Program costs, acquisition-
      related costs or financing fees incurred in the three months ended
      June 30, 2009.

      (3)  Integration Program costs are defined as the costs associated
      with combining the Kraft Foods and Cadbury businesses, and are
      separate from those costs associated with the acquisition.

      (4) Acquisition-related costs include transaction advisory fees and
      the impact of the Cadbury inventory revaluation.
      (5) Acquisition-related financing fees include hedging and foreign
      currency impacts associated with the Cadbury acquisition and other
      fees associated with the Cadbury bridge facility.



Kraft Foods Inc. and Subsidiaries Condensed Consolidated Statements of Earnings For the Six Months Ended June 30, (in millions of dollars, except per share data) (Unaudited) Schedule 7 ----------

                                             As Reported (GAAP)
                                             ------------------
                                            2010          2009  % Change
                                                       (As        Fav /
                                            ----  Revised)(1)    (Unfav)
                                                  ------------  --------

    Net revenues                         $23,571       $18,760       25.6%

    Cost of sales                         14,788        12,148     (21.7)%
                                          ------        ------

      Gross profit                         8,783         6,612       32.8%

      Gross profit margin                   37.3%         35.2%

    Marketing, administration and
     research costs                        5,783         3,981     (45.3)%

    Asset impairment and exit costs            -           (26)   (100.0)%

    (Gains) /losses on divestitures,
     net                                       -            17      100.0%

    Amortization of intangibles               93             9   (100.0+)%
                                             ---           ---

      Operating income                     2,907         2,631       10.5%

      Operating income margin               12.3%         14.0%

    Interest and other expense, net        1,063           592     (79.6)%
                                           -----           ---

      Earnings from continuing
       operations before income taxes      1,844         2,039      (9.6)%

    Provision for income taxes               656           655      (0.2)%

    Effective tax rate                      35.6%         32.1%
                                            ----          ----

      Earnings from continuing
       operations                         $1,188        $1,384     (14.2)%

    Earnings from discontinued
     operations, net of income taxes          48           107     (55.1)%

    Gain on divestiture of
     discontinued operations, net of
     income taxes                          1,596             -      100.0%
                                           -----           ---

      Net earnings                        $2,832        $1,491       89.9%

    Noncontrolling interest                   12             4   (100.0+)%
                                             ---           ---

      Net earnings attributable to Kraft
       Foods                              $2,820        $1,487       89.6%
                                          ======        ======

    Per share data:
      Basic earnings per share
       attributable to Kraft Foods:
      -  Continuing operations             $0.70         $0.93     (24.7)%
      -  Discontinued operations            0.98          0.08     100.0+%
                                            ----          ----
      - Net earnings attributable to
       Kraft Foods                         $1.68         $1.01       66.3%
                                           =====         =====

      Diluted earnings per share
       attributable to Kraft Foods:
      -  Continuing operations             $0.70         $0.93     (24.7)%
      -  Discontinued operations            0.97          0.07     100.0+%
                                            ----          ----
      - Net earnings attributable to
       Kraft Foods                         $1.67         $1.00       67.0%
                                           =====         =====

    Average shares outstanding:
      Basic                                1,681         1,476     (13.9)%
      Diluted                              1,686         1,484     (13.6)%


(1) As revised to reflect Frozen Pizza as a discontinued operation.

           Kraft Foods Inc. and Subsidiaries
     Reconciliation of GAAP to Non-GAAP Information
          Net Revenues to Organic Net Revenues
           For the Six Months Ended June 30,
              ($ in millions)  (Unaudited)
                                                    Schedule 8
                                                    ----------



As Reported Impact of Impact of (GAAP) Divestitures Acquisitions ----------- ------------ ------------ 2010 ----

U.S. Beverages $1,707 $- $- U.S. Cheese 1,642 - - U.S. Convenient Meals 1,609 - - U.S. Grocery 1,739 - - U.S. Snacks 2,908 - (478) Canada & N.A. Foodservice 2,244 - (167) Kraft Foods North America $11,849 $- $(645)

Kraft Foods Europe 5,502 - (1,251) Kraft Foods Developing Markets 6,220 - (2,026)

Kraft Foods $23,571 $- $(3,922) ======= === =======

2009 (As Revised)(3) -------------------

U.S. Beverages $1,619 $- $- U.S. Cheese 1,781 - - U.S. Convenient Meals 1,561 - - U.S. Grocery 1,791 - - U.S. Snacks 2,485 (27) - Canada & N.A. Foodservice 1,858 - - Kraft Foods North America $11,095 $(27) $-

Kraft Foods Europe 4,011 (14) - Kraft Foods Developing Markets 3,654 (14) -

Kraft Foods $18,760 $(55) $- ======= ==== ===



                                                 Base Kraft
                                                    Foods
                                                   Organic
                                   Impact of        (Non-
                                    Currency        GAAP)
                                    ---------       ----------
    2010
    ----

      U.S. Beverages                       $-           $1,707
      U.S. Cheese                           -            1,642
      U.S. Convenient Meals                 -            1,609
      U.S. Grocery                          -            1,739
      U.S. Snacks                           -            2,430
      Canada & N.A. Foodservice          (186)           1,891
    Kraft Foods North America           $(186)         $11,018

    Kraft Foods Europe                    (99)           4,152
    Kraft Foods Developing
     Markets                             (170)           4,024

    Kraft Foods                         $(455)         $19,194
                                        =====          =======


    2009 (As Revised)(3)
    -------------------

      U.S. Beverages                       $-           $1,619
      U.S. Cheese                           -            1,781
      U.S. Convenient Meals                 -            1,561
      U.S. Grocery                          -            1,791
      U.S. Snacks                           -            2,458
      Canada & N.A. Foodservice             -            1,858
    Kraft Foods North America              $-          $11,068

    Kraft Foods Europe                      -            3,997
    Kraft Foods Developing
     Markets                                -            3,640

    Kraft Foods                            $-          $18,705
                                          ===          =======




Add back: --------- Cadbury Impact of Impact of Organic Currency - Cadbury (Non-GAAP) Acquisitions (1) (1) -Cadbury (1) --------------- ------------- ------------ 2010 ----

U.S. Beverages $- $- $- U.S. Cheese - - - U.S. Convenient Meals - - - U.S. Grocery - - - U.S. Snacks 478 - 478 Canada & N.A. Foodservice 167 (23) 144 Kraft Foods North America $645 $(23) $622

Kraft Foods Europe 1,251 (3) 1,248 Kraft Foods Developing Markets 2,026 (197) 1,829

Kraft Foods $3,922 $(223) $3,699 ====== ===== ======

2009 (As Revised)(3) -------------------

U.S. Beverages $- $- $- U.S. Cheese - - - U.S. Convenient Meals - - - U.S. Grocery - - - U.S. Snacks 443 - 443 Canada & N.A. Foodservice 138 - 138 Kraft Foods North America $581 $- $581

Kraft Foods Europe 1,222 - 1,222 Kraft Foods Developing Markets 1,708 - 1,708

Kraft Foods $3,511 $- $3,511 ====== === ======



                                    Combined
                                     Organic
                                      (Non-
                                      GAAP)
                                     --------
    2010
    ----

      U.S. Beverages                   $1,707
      U.S. Cheese                       1,642
      U.S. Convenient Meals             1,609
      U.S. Grocery                      1,739
      U.S. Snacks                       2,908
      Canada & N.A. Foodservice         2,035
    Kraft Foods North America         $11,640

    Kraft Foods Europe                  5,400
    Kraft Foods Developing
     Markets                            5,853

    Kraft Foods                       $22,893
                                      =======


    2009 (As Revised)(3)
    -------------------

      U.S. Beverages                   $1,619
      U.S. Cheese                       1,781
      U.S. Convenient Meals             1,561
      U.S. Grocery                      1,791
      U.S. Snacks                       2,901
      Canada & N.A. Foodservice         1,996
    Kraft Foods North America         $11,649

    Kraft Foods Europe                  5,219
    Kraft Foods Developing
     Markets                            5,348

    Kraft Foods                       $22,216
                                      =======




% Change -------- Base As Kraft Reported Foods Cadbury Combined (GAAP) Organic Organic Organic (Non- (Non- GAAP) GAAP) (Non- --------- (2) (1) GAAP) ---------- ---------- ------ 2010 ----

U.S. Beverages 5.4% 5.4% - 5.4% U.S. Cheese (7.8)% (7.8)% - (7.8)% U.S. Convenient Meals 3.1% 3.1% - 3.1% U.S. Grocery (2.9)% (2.9)% - (2.9)% U.S. Snacks 17.0% (1.1)% 7.9% 0.2% Canada & N.A. Foodservice 20.8% 1.8% 4.3% 2.0% Kraft Foods North America 6.8% (0.5)% 7.1% (0.1)%

Kraft Foods Europe 37.2% 3.9% 2.1% 3.5% Kraft Foods Developing Markets 70.2% 10.5% 7.1% 9.4%

Kraft Foods 25.6% 2.6% 5.4% 3.0% ==== === === ===

2009 (As Revised)(3) -------------------

U.S. Beverages U.S. Cheese U.S. Convenient Meals U.S. Grocery U.S. Snacks Canada & N.A. Foodservice Kraft Foods North America

Kraft Foods Europe Kraft Foods Developing Markets

Kraft Foods



    (1)  Kraft Foods acquired Cadbury plc on February 2, 2010.  Cadbury
    data, shown above, is for February through June 2010 and 2009,
    adjusted from IFRS to U.S. GAAP and translated to US$ from local
    countries' currencies.  Cadbury 2009 data is presented on a combined
    company, pro forma basis.

    (2)  Base Kraft Foods Organic Revenue Growth (Non-GAAP) drivers were
    as follows:


Organic Growth Drivers ---------------------- Vol / Mix Price --------- ----- 2010 - Base Kraft Foods Organic -------------------------------

U.S. Beverages 5.2pp 0.2pp U.S. Cheese (7.0) (0.8) U.S. Convenient Meals 3.5 (0.4) U.S. Grocery (3.9) 1.0 U.S. Snacks (0.2) (0.9) Canada & N.A. Foodservice 1.6 0.2 Kraft Foods North America (0.3) (0.2)

Kraft Foods Europe 6.4 (2.5) Kraft Foods Developing Markets 7.3 3.2

Kraft Foods 2.6pp 0.0pp ===== =====

    (3) As revised to reflect Frozen Pizza as a discontinued operation.

Kraft Foods Inc. and Subsidiaries Operating Income by Reportable Segments For the Six Months Ended June 30, ($ in millions) (Unaudited) Schedule 9 ----------

                                          2009
                                       Operating
                                        Income -
                                              As
                                           Revised(1)
                                         (GAAP)
                                        ---------
    Segment Operating
     Income:
      U.S. Beverages                          $310
      U.S. Cheese                              297
      U.S. Convenient Meals                    145
      U.S. Grocery                             601
      U.S. Snacks                              334
      Canada & N.A.
       Foodservice                             199
            Kraft Foods North
             America                        $1,886

            Kraft Foods Europe                 354
            Kraft Foods Developing
             Markets                           460

    Unrealized G/(L) on
     Hedging Activities                        121
    HQ Pension                                 (94)
    General Corporate
     Expenses                                  (87)
    Amortization of
     Intangibles                                (9)
                                               ---

    Kraft Foods                             $2,631
                                            ======



2009 Impacts ------------ Asset Impairment (Gain)/Loss & Exit on Costs Divestitures (2) ------------ ---------- Segment Operating Income: U.S. Beverages $- $- U.S. Cheese - - U.S. Convenient Meals - - U.S. Grocery - - U.S. Snacks - - Canada & N.A. Foodservice - - Kraft Foods North America $- $-

Kraft Foods Europe 17 (26) Kraft Foods Developing Markets - -

Unrealized G/(L) on Hedging Activities - - HQ Pension - - General Corporate Expenses - - Amortization of Intangibles - -

Kraft Foods $17 $(26) === ====



                                          2010 Impacts
                                          ------------
                                           Acquisition-        Integration
                           Impact            Related            Program
                              of              Costs               Costs
                        Acquisitions            (3)                 (4)
                        -------------  ------------------  -----------------
    Segment
     Operating
     Income:
      U.S.
       Beverages                   $-                  $-                 $-
      U.S.
       Cheese                       -                   -                  -
      U.S.
       Convenient
       Meals                        -                   -                  -
      U.S.
       Grocery                      -                   -                  -
      U.S.
       Snacks                     114                  (5)                (3)
      Canada &
       N.A.
       Foodservice                 32                  (2)                (3)
            Kraft
             Foods
             North
             America             $146                 $(7)               $(6)

            Kraft
             Foods
             Europe               195                 (23)               (34)
            Kraft
             Foods
             Developing
             Markets              283                 (25)               (32)

     Unrealized
     G/(L)
     on
     Hedging
     Activities                     -               -              -
    HQ
     Pension                        -                   -                  -
    General
     Corporate
     Expenses                     (66)               (215)              (120)
     Amortization
     of
     Intangibles                  (85)                  -                  -

    Kraft
     Foods                       $473               $(270)             $(192)
                                 ====               =====              =====



2010 Impacts ------------ Impact Impact of of Currency Divestitures Operations ---------- ------------- ---------- Segment Operating Income: U.S. Beverages $- $- $40 U.S. Cheese - - (27) U.S. Convenient Meals - - 40 U.S. Grocery - - 42 U.S. Snacks - (7) 14 Canada & N.A. Foodservice 28 - 21 Kraft Foods North America $28 $(7) $130

Kraft Foods Europe 22 (3) 122 Kraft Foods Developing Markets 18 (1) 85

Unrealized G/(L) on Hedging Activities - - (137) HQ Pension - - 13 General Corporate Expenses - - 3 Amortization of Intangibles - - 1

Kraft Foods $68 $(11) $217 === ==== ====



                                         2010
                                       Operating
                                       Income -
                                            As
                                         Reported    Change
                                        (GAAP)         %
                                       ---------        ------
    Segment Operating
     Income:
      U.S. Beverages                         $350         12.9%
      U.S. Cheese                             270        (9.1)%
      U.S. Convenient Meals                   185         27.6%
      U.S. Grocery                            643          7.0%
      U.S. Snacks                             447         33.8%
      Canada & N.A.
       Foodservice                            275         38.2%
            Kraft Foods North
             America                       $2,170         15.1%

            Kraft Foods Europe                624         76.3%
            Kraft Foods Developing
             Markets                          788         71.3%

    Unrealized G/(L) on
     Hedging Activities                       (16)
    HQ Pension                                (81)
    General Corporate
     Expenses                                (485)
    Amortization of
     Intangibles                              (93)

    Kraft Foods                            $2,907         10.5%
                                           ======



(1) As revised to reflect Frozen Pizza as a discontinued operation. (2) Includes $35 million reversal of 2008 Restructuring Program costs. (3) Acquisition-related costs include transaction advisory fees, U.K. stamp taxes and the impact of the Cadbury inventory revaluation. (4) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.

            Kraft Foods Inc. and Subsidiaries
                 Operating Income Growth
     Reconciliation of GAAP to Non-GAAP Information
            For the Six Months Ended June 30,
               (in millions)  (Unaudited)
                                                    Schedule 10
                                                    -----------



Integration Acquisition- As Program Related Reported Costs Costs (GAAP) (1) (2) -------- ----------------- ------------------ 2010 ---- Operating Income $2,907 $192 $270

2009 (As Revised)(3) --------- Operating Income $2,631 - -





                       Cadbury                        Base Kraft
                      Operating       Impact of          Foods
                        Income        Currency          Organic
                      ---------       ---------       (Non-GAAP)
                                                      ----------
    2010
    ----
    Operating
     Income               $(473)           $(68)           $2,828

    2009 (As
     Revised)(3)
    ---------
    Operating
     Income                   -               -            $2,631





% Growth -------- Base As Kraft Reported Foods (GAAP) Organic (Non- --------- GAAP) ------ 2010 ---- Operating Income 10.5% 7.5%

2009 (As Revised)(3) --------- Operating Income





    (1)  Integration Program costs are defined as the costs associated
    with combining the Kraft Foods and Cadbury businesses, and are
    separate from those costs associated with the acquisition.

    (2)  Acquisition-related costs include transaction advisory fees,
    U.K. stamp taxes and the impact of the Cadbury inventory
    revaluation.

    (3) As revised to reflect Frozen Pizza as a discontinued operation.

Kraft Foods Inc. and Subsidiaries Operating Income Margin Reconciliation of GAAP to Non-GAAP Information For the Six Months Ended June 30, 2010 (in millions) (Unaudited)

Schedule 11 -----------



                                                   Acquisition-
                       As        Integration         Related
                   Reported       Program             Costs
                     (GAAP)      Costs (1)              (2)
                    --------  ---------------- ------------------

    Net Revenues     $23,571               $-                  $-

    Operating
     Income           $2,907             $192                $270

    Operating
     Income Margin      12.3%




Base Kraft Cadbury Foods (Non- ------- GAAP) ------

Net Revenues $(3,922) $19,649

Operating Income $(473) $2,896

Operating Income Margin 14.7%



    (1)  Integration Program costs are defined as the costs associated
    with combining the Kraft Foods and Cadbury businesses,
          and are separate from those costs associated with the acquisition.
    (2)   Acquisition-related costs include transaction advisory fees,
    U.K. stamp taxes and the impact of the Cadbury inventory
    revaluation.


Kraft Foods Inc. and Subsidiaries Diluted Earnings Per Share to Operating EPS Reconciliation of GAAP to Non-GAAP Information For the Six Months Ended June 30, (Unaudited)

Schedule 12 -----------

                                                         2009
                                                        As
                                                    Revised
                                                      (GAAP)
                                                        (1)(2)
                                                   ---------

      Diluted EPS
      -  Continuing operations                          $0.93
      -  Discontinued operations                         0.07
                                                         ----
      - Net earnings attributable to Kraft
       Foods                                            $1.00




2010 ---- Acquisition- Related Costs Integration (4) and As Program Financing Reported Costs Fees (GAAP) (3) (5) --------- ----------------- ------------------

Diluted EPS - Continuing operations $0.70 $0.08 $0.24 - Discontinued operations 0.97 ---- - Net earnings attributable to Kraft Foods $1.67



                                                                      2010
                                                                      ----
                                               U.S.
                                              Health
                                               Care
                                          Legislation
                                            Impact on     Operating
                                            Deferred         (Non-
                                              Taxes          GAAP)
                                             ------------       ----------

     Diluted EPS
     -  Continuing operations                       $0.08            $1.10
     -  Discontinued operations
     - Net earnings attributable to Kraft
      Foods




% Change -------- As Operating Reported (Non- (GAAP) GAAP) --------- ----------

Diluted EPS - Continuing operations (24.7)% 18.3% - Discontinued operations - Net earnings attributable to Kraft Foods



      (1) As revised to reflect Frozen Pizza as a discontinued operation.
      (2) For 2009, Operating EPS equals Diluted EPS from continuing
      operations as there were no Integration Program costs, acquisition-
      related costs or financing fees incurred in the six months ended
      June 30, 2009.

      (3)  Integration Program costs are defined as the costs associated
      with combining the Kraft Foods and Cadbury businesses, and are
      separate from those costs associated with the acquisition.

      (4) Acquisition-related costs include transaction advisory fees,
      U.K. stamp taxes and the impact of the Cadbury  inventory
      revaluation.
      (5) Acquisition-related financing fees include hedging and foreign
      currency impacts associated with the Cadbury acquisition and other
      fees associated with the Cadbury bridge facility.



Kraft Foods Inc. and Subsidiaries Condensed Consolidated Balance Sheets ($ in millions) (Unaudited) Schedule 13 -----------

                                June 30,   December 31, June 30,
                                      2010         2009       2009
                                      ----         ----       ----
    ASSETS
    ------
    Cash and cash
     equivalents                    $2,854       $2,101     $1,731
    Receivables, net                 5,606        5,197      4,646
    Inventories, net                 5,167        3,775      4,011
    Other current assets             1,624        1,381      1,300
    Property, plant and
     equipment, net                 13,047       10,693     10,224
    Goodwill                        36,439       28,764     28,225
    Intangible assets, net          25,230       13,429     13,257
    Other assets                     1,623        1,374      1,260
                                         -            -          -

          TOTAL ASSETS             $91,590      $66,714    $64,654
                                   =======      =======    =======

    LIABILITIES AND EQUITY
    ----------------------
    Short-term borrowings             $291         $453       $856
    Current portion of
     long-term debt                    636          513        759
    Accounts payable                 4,913        3,766      3,225
    Other current
     liabilities                     7,929        6,759      5,463
    Long-term debt                  29,103       18,024     18,610
    Deferred income taxes            7,353        4,508      4,266
    Accrued pension costs            2,466        1,765      2,209
    Accrued postretirement
     health care costs               2,910        2,816      2,682
    Other liabilities                2,630        2,138      2,204
                                         -            -          -

          TOTAL LIABILITIES         58,231       40,742     40,274

          TOTAL EQUITY              33,359       25,972     24,380
                                        --           --         --

          TOTAL LIABILITIES AND
           EQUITY                  $91,590      $66,714    $64,654
                                   =======      =======    =======


- make today delicious -

SOURCE: Kraft Foods

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