UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): January 23, 2007
KRAFT FOODS INC.
(Exact name of registrant as specified in its charter)
Virginia |
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001-16483 |
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52-2284372 |
(State or other jurisdiction |
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(Commission |
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(I.R.S. Employer |
of incorporation) |
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File Number) |
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Identification No.) |
Three Lakes Drive, Northfield, Illinois |
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60093-2753 |
(Address of Principal executive offices) |
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(Zip Code) |
Registrants Telephone number, including area code: (847) 646-2000
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
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o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
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o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
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o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
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Item 8.01. Other Events.
On January 23, 2007, Kraft Foods Inc. (the Company) announced the Companys agreement to sell its Hot Cereals business, including the Cream of Wheat brand and related assets. A copy of the press release is attached as Exhibit 99.1.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
Exhibit |
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Number |
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Description |
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99.1 |
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Press Release dated January 23, 2007 Sale of Hot Cereals business |
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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KRAFT FOODS INC. |
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/s/ James P. Dollive |
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Name: |
James P. Dollive |
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Title: |
Executive Vice President and Chief Financial Officer |
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Date: January 23, 2007
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EXHIBIT INDEX
Exhibit |
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Number |
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Description |
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99.1 |
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Press Release dated January 23, 2007 Sale of Hot Cereals business |
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Exhibit 99.1
FOR IMMEDIATE RELEASE
January 23, 2007
Contact: |
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Charlie Simpson |
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Kraft Foods |
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847-646-8043 |
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charles.simpson@kraft.com |
Kraft Foods to Sell Cream of Wheat to Better Focus Its Brand Portfolio
NORTHFIELD, Ill., Jan. 23, 2007 Kraft Foods Inc. (NYSE:KFT), a global leader in branded food and beverages, announced today that it has agreed to sell its Hot Cereals business, including the Cream of Wheat brand and related assets to a wholly-owned subsidiary of B&G Foods, Inc. (AMEX:BGF), for approximately $200 million. The Cream of Wheat brand had net revenues of approximately $60 million in 2006.
Our decision to sell Cream of Wheat is part of a broader effort at Kraft to focus our portfolio, said Rick Searer, president, Kraft North America Commercial. The divestiture allows us to focus our resources on businesses that offer potential long-term competitive advantages for us, creating value for Kraft shareholders, while providing B&G Foods with a great business.
The sale includes the Cream of Wheat and the Cream of Rice brands as well as certain manufacturing equipment. In anticipation of the sale, in the fourth quarter of 2006 Kraft recorded a pre-tax asset impairment charge of $69 million. The sale, which is subject to regulatory approval, is expected to be dilutive by approximately $(0.01) per share in 2007.
About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the worlds largest food and beverage companies. For more than 100 years, weve offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries,
more
Add One Kraft Foods to Sell Cream of Wheat
consumers reach for their favorite Kraft brands. Whether its breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote dOr chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.
For more information on Kraft Foods, please visit our website at www.kraft.com.
About B&G Foods, Inc.
B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods products include jams, jellies and fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles and peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty store, private label, club and mass merchandiser channels of distribution. Based in Parsippany, N.J., B&G Foods products are marketed under many recognized brands, including Accent, B&G, B&M, Brer Rabbit, Emerils, Grandmas Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, San Del, Accent Sa-Son, Trappeys, Underwood, Vermont Maid and Wrights.
For more information on B&G Foods, please visit http://www.bgfoods.com.
Forward-Looking Statements
This press release contains projections of future results and other forward-looking statements. One can identify these forward-looking statements by use of words such as strategy, expects, plans, anticipates, believes, will, continues, estimates, intends, projects, goals, targets and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are based on the Companys current assumptions and estimates and are subject to risks and uncertainties. In connection with the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, the Company is hereby identifying important factors that could cause actual results and outcomes to differ materially from those contained in any forward looking statement made by or on behalf of the Company. These factors include: (a) the effect on the Company of competition in its markets, changes in consumer preferences and demand for its products, including diet trends, changing prices for its raw materials and local economic and market conditions; (b) the Companys continued ability to promote brand equity successfully, to anticipate and respond to new consumer trends, to develop new products and markets, to broaden brand portfolios, to compete effectively with lower priced products in a consolidating environment at the retail and manufacturing levels and to improve productivity; (c) the Companys ability to consummate and successfully integrate acquisitions and to realize the cost savings and improved asset utilization contemplated by its restructuring program; (d) the impact of gains or losses, or lost operating income, from the sales of businesses that are less of a strategic fit within the Companys portfolio; (e) the effects of foreign economies, changes in tax requirements and currency movements; (f) fluctuations in levels of customer inventories and credit and other business risks related to the operations of the Companys customers; (g) the Companys access to credit markets, borrowing costs and credit ratings; (h) the Companys benefit expense, which is subject to the investment performance of pension plan assets, interest rates and cost increases for medical benefits offered to employees and retirees; (i) the impact of recalls if products become adulterated or misbranded, liability if product consumption causes injury, ingredient disclosure and labeling laws and regulations, potential claims relating to false or deceptive advertising under consumer protection or other laws and the possibility that consumers could lose confidence in the safety and quality of certain food products; (j) consumer concerns regarding genetically modified organisms and the health implications of obesity and trans fatty acids; and (k) potential short-term volatility in the trading volume and market price of the Companys stock as a result of a spin-off of the Company from Altria Group, Inc. Developments in any of these areas could cause the Company's results to differ materially from results that have been or may be projected by or on behalf of the Company. The Company cautions that the foregoing list of important factors is not exclusive. For additional information on these and other factors that could affect the Companys forward-looking statements, see the Companys filings with the Securities and Exchange Commission, including the Companys most recently filed Annual Report on Form 10-K and subsequent reports on Form 10-Q and 8-K. Any forward looking statements in this press release are made as of the date hereof. The Company does not undertake to update any forward looking statement.
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