Form 8-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 28, 2009

 

 

KRAFT FOODS INC.

(Exact name of registrant as specified in its charter)

 

 

 

Virginia   1-16483   52-2284372

(State or other jurisdiction

of incorporation)

  (Commission File Number)  

(I.R.S. Employer

Identification No.)

 

Three Lakes Drive, Northfield, Illinois   60093-2753
(Address of Principal executive offices)   (Zip Code)

Registrant’s Telephone number, including area code: (847) 646-2000

Not Applicable

(Former name or former address, if changed since last report.)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 


Item 7.01. Regulation FD Disclosure.

Members of management of Kraft Foods Inc. will meet with members of Sanford C. Bernstein on May 28, 2009. During the meeting, Kraft Foods’ management is expected to reaffirm previously issued guidance for fiscal 2009 including organic net revenue growth of approximately 3 percent and diluted earnings per share of $1.88. Management will also provide data showing that, by rebuilding brand equity, Kraft Foods has been able to narrow the gap between cumulative pricing and cumulative input cost increases since 2003. The slide presentation, including Regulation G reconciliations, used in the meeting is attached as Exhibit 99.1 to this Form 8-K and is incorporated herein by reference.

This Form 8-K contains forward-looking statements regarding our 2009 guidance, in particular, that we are still targeting organic revenue growth of approximately 3 percent and that we remain confident in delivering EPS of $1.88. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those predicted in any such forward-looking statements. Such factors, include, but are not limited to, continued volatility in input costs, pricing actions, increased competition, our ability to differentiate our products from private label products, increased costs of sales, the shift in our product mix to lower margin offerings, risks from operating internationally, failure to grow in developing markets and tax law changes. For additional information on these and other factors that could affect our forward-looking statements, see our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this Form 8-K.

 

Item 9.01. Financial Statements and Exhibits.

 

(d) The following exhibit is being furnished with this Current Report on Form 8-K.

 

Exhibit
Number

  

Description

99.1    Kraft Foods Inc. Sanford C. Bernstein Strategic Decisions Conference Slide Presentation, dated May 28, 2009.


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

    KRAFT FOODS INC.
Date: May 28, 2009    

/s/    Timothy R. McLevish

    Name:   Timothy R. McLevish
    Title:   Executive Vice President and Chief Financial Officer
Kraft Foods, Inc. Slide Presentation
Kraft Foods
Sanford C. Bernstein
Strategic Decisions
Conference
May 28, 2009
Exhibit 99.1


2
Forward-looking statements
This slide
presentation
contains
forward-looking
statements
including
our
four
strategies
to
return
Kraft
Foods to
sustainable growth;
that creating a high-performing organization will drive profitable growth in every region of the
world;
that we are restoring the power of our portfolio; that we are revitalizing new product growth through platform-
based innovation; strengthening our category mix; investing where it matters most; our fundamentals are strong and
getting stronger;
our wall-to-wall program is a source of sustainable competitive advantage; we are taking wall-to-wall
to
the
next
level
and
it
is
driving
additional
revenue;
expanding
our
reach
to
grow
in
growing
channels
and
market
share; investing to improve coverage in traditional trade in developing markets; well positioned to grow our business
around
the
world;
that
we
are
driving
sustainable
savings
and
continuous
improvement
programs;
our
strategies
are
working; that we are successfully navigating the abrupt shift from unprecedented cost spikes and pricing to exceptional
consumer weakness, in particular, by driving cost savings to build brands, leveraging our portfolio for competitive
advantage
at
retail
and
focusing
investment
priority
categories,
brands
and
markets;
that
we
are
on
track
to
deliver
2009
guidance;
we
are
still
targeting
organic
revenue
growth
of
approximately
3
percent
and
carryover
pricing
will
contribute more than half of growth; we remain confident in delivering EPS of $1.88 with double-digit constant currency
growth;
that
as
2009
unfolds,
market
share
will
improve,
volume/mix
will
strengthen
and
profit
margins
will
expand;
that we are starting to deliver against our long-term growth model, where pricing and productivity will cover input costs
and volume growth, improved product mix and overhead leverage will drive higher operating margins; our expectation
with
regard
to
organic
revenue
growth,
manufacturing,
overhead
leverage,
cash
flow
leverage
and
tax
rate;
our
long-
term EPS growth; and
expectations regarding discretionary cash flow. These forward-looking statements involve risks
and uncertainties that could cause actual results to differ materially from those predicted in any such forward-looking
statements. Such factors, include, but are not limited to, continued volatility in input costs, pricing actions, increased
competition, our ability to differentiate our products from private label products, increased costs of sales, the shift in
our product mix to lower margin offerings, risks from operating internationally, failure to grow in developing markets
and tax law changes. For additional information on these and other factors that could affect our forward-looking
statements, see our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent
reports on Forms 10-Q and 8-K. We disclaim and do not undertake any obligation to update or revise any forward-
looking statement in this slide presentation.


3
Agenda
Company Overview
Strategic Turnaround
Financial Turnaround


4
Kraft has significant global scale
$42 billion in revenue
World’s #2 food company
#1 in North America
Sales in 150 countries
Operations in 70+ countries
Approximately 100,000 employees


5
Our portfolio today
Approximately 40% of revenue
outside North America
More than 80% of revenue from #1 share positions
More than 50% of revenue from categories where
market share is 2x the nearest competitor
Europe
Europe
Developing
Markets
Developing
Markets
North
America
North
America
Net Revenue by Geography


6
We compete in five consumer
sectors …
Snacks
Beverages
Cheese
Grocery
Convenient Meals
38%
38%
20%
20%
Cheese
18%
Cheese
18%
Grocery
10%
Grocery
10%
Convenient
Meals
15%
Convenient
Meals
15%
Snacks
Snacks
Beverages
Beverages
May not add due to rounding


7
with a strong portfolio of iconic
brands
9 brands over $1 billion
50+ brands over $100 million


8
Entering 2007, several big
opportunities
Create a high-performance culture
Restore the power of our portfolio
Leverage our scale in the marketplace
Drive sustainable savings
Return Kraft to sustainable earnings growth


9
Four strategies to return Kraft Foods
to sustainable growth
Balance
Cost &
Quality
Exploit
Sales
Capabilities
Reframe
Categories
Rewire for
Growth


Rewire for Growth
Creating a
high-performing
organization


11
Creating a high-performing organization
Strengthened senior leadership team
Decentralized to create autonomous business units
Revised incentive systems with right metrics
Drive profitable growth in
every region of the world


12
North America: Both top-line and
bottom-line growth
2.9%
04-06
CAGR
4.5%
2007
Organic Revenue
Growth*
2008
4.8%
(1.3)%
(9.8)%
Operating Income
Growth (ex items)*
7.3%
04-06
CAGR
2007
2008
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for
the three months ended March 31, 2009.  See GAAP to Non-
GAAP reconciliations at the end of this presentation.


13
European Union: Solid returns from focus
0.3%
04-06
CAGR
3.8%
2007
Organic Revenue
Growth*
4.3%
(9.1)%
1.7%
Operating Income
Growth (ex items)*
4.2%
04-06
CAGR
2007
2008**
2008**
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for
the three months ended March 31, 2009.  See GAAP to Non-
GAAP reconciliations at the end of this presentation.
** Proforma
growth with LU biscuit; see GAAP to Non-GAAP
reconciliations at the end of this presentation


14
Developing Markets: Rapid acceleration
9.9%
04-06
CAGR
11.6%
2007
Organic Revenue
Growth*
17.9%
4.0%
Operating Income
Growth (ex items)*
39.6%
2007
2008**
2008**
24.7%
04-06
CAGR
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for
the three months ended March 31, 2009.  See GAAP to Non-
GAAP reconciliations at the end of this presentation.
** Proforma
growth with LU biscuit; see GAAP to Non-GAAP
reconciliations at the end of this presentation


Reframe Categories
Restoring the power
of our portfolio


16
Growth diamond guiding investments
New product growth from platform-based innovation
Snacking
Health & Wellness
Premium
Quick Meals


17
Growth diamond guiding investments
Increasing value-oriented marketing
Convenient Meals
DiGiornonomics
Deli Shaved vs
Leading Deli Brand
Cheese
“Goodness
Squared”
Value vs
Naturals
Customer Relationship Marketing
Beverages
Powdered Beverages vs
Carbonated Soft Drinks
Grocery
"60 Under 60"
Inherently Economical


18
Strengthening category mix
Reframing our portfolio
$1.6B Net Revenue
0.2% growth
Divestitures
$300M Net Revenue
1.3% of global volume
$(4) million OI
Pruning
$3.2B Net Revenue
5.1% growth
(European rights)
Acquisitions


19
Investing where it matters most
North America prioritizing investments
Invest
Incrementally
Sustain
Investment
Fix
Category Portfolio Roles


20
Investing where it matters most
Focused international investments
Markets
+8%
Brands
+13%
Categories
+10%
Biscuits
Biscuits
Powdered
Bev
Powdered
Bev
Cheese
Cheese
Chocolate
Chocolate
Coffee
Coffee
* Proforma
with LU
biscuit, constant currency 
2008 Like-for-like Revenue Growth
*


21
Restoring the power of our portfolio
Growth diamond guiding investments
Strengthening our category mix
Investing where it matters most
Fundamentals are strong...
and getting stronger


Exploit Sales
Capabilities
Leveraging our scale
in the marketplace


23
Established Wall-to-Wall in the U.S.
Program to enhance in-store effectiveness
One sales rep handles entire Kraft portfolio
Source of sustainable competitive advantage
Drove ~1pp of incremental revenue
3%
2006
2007
2008
35%
63%
Percent U.S. ACV (Distribution)


24
Taking Wall-to-Wall to the next level
High Visibility Wall-to-Wall
Fewer stores per rep
Additional merchandiser hours
Driving an additional ~1pp of revenue vs. base Wall-to-Wall stores
3%
HVWTW
Base WTW
2006
2007
2008
2009
2010
35%
63%
63%
63%
8%
~15%
Percent U.S. ACV (Distribution)
~30%


25
Improving customer collaboration
Led to double digit growth with global customers


26
Expanding our reach to grow in
growing channels
0.4pp
2008
0.2pp
2008
0.4pp
2008
3.3pp
2008
0.4pp
Q4
0.4pp
Q4
1.5pp
Q4
7.0pp
Q4
Kraft Foods U.S. Category Growth and Share Change
Military +9%
Convenience Stores +6%
Club Stores +9%
Dollar Stores +10%


27
Expanding our reach to grow
market share
Investing to improve coverage in traditional trade
in developing markets
Gaining distribution and improving in-store execution
Expanding power brands geographically
Leveraging the portfolio to cover multiple price points


28
Leveraging our scale in the
marketplace
Taking Wall-To-Wall to the next level
Improving customer collaboration
Expanding our reach to grow market share
Well positioned to grow our business
around the world


Balance Costs and
Quality
Driving sustainable
savings


30
2006
2007
2008
2009E
44%
55%
64%
70%
Using quality as an offensive weapon
Moving from parity to vastly preferred
Percent of products preferred to competition


31
Restored our Pricing Power
Rebuilt brand equity to point where pricing and
productivity can cover input cost inflation
Cumulative
Pricing
versus
Input
Costs
$0
($1B)
2003
2004
2005
2006
2007
2008
Q1’09


32
Utilizing tailwind of Restructuring
Program
$1.3
$1.1
2008
2009
2010+
$1.4
Cumulative Annualized Savings
(Billions)
Streamlined manufacturing
36 plants closed
Simplified organization
19,000 positions being
eliminated


33
Utilizing tailwind of Restructuring
Program
Close price gaps
Upgrade product quality
Increase share of voice
Rebuild new product pipeline


34
Continuous improvement programs
End-to-End approach
Total network optimization
Implement SAP as core transactional system


35
Our strategies are working
Balance
Cost &
Quality
Exploit
Sales
Capabilities
Reframe
Categories
Rewire for
Growth


36
Very solid start to 2009
Successfully navigating the abrupt shift from
unprecedented cost spikes and pricing …
to
exceptional consumer weakness
Driving cost savings to build brands
Leveraging our portfolio for competitive advantage at retail
Focusing investment on priority categories, brands, markets
Q1 organic net revenues grew 2.3%*
(1.6)pp due to Easter shift and product line discontinuations
Q1 OI margin increased 290 bps to 13.5%
Margin expansion in nearly every business segment
*  See GAAP to Non-GAAP reconciliations at the end of this presentation


37
On track to deliver 2009 guidance
Targeting organic revenue growth ~3%
Carryover pricing will contribute more than half of growth
Begin to lap most 2008 pricing in Q2; product line
discontinuation actions in H2
Expect vol/mix to improve as year progresses
Remain confident in delivering diluted EPS of $1.88
Double-digit
constant
currency
growth
vs
2008
ex-items
EPS


38
Steady progress in turnaround
2007: Rejuvenated top-line growth
2008: Grew both top and bottom lines
2009: Build profit margins and market share
Market share will improve
Volume/mix will strengthen
Profit margins will expand for the year
As 2009
unfolds


39
Starting to deliver against our
long-term growth model
Pricing + productivity cover input costs
Volume growth, improved product mix and overhead
leverage drive higher operating margins
Organic
Revenue
Growth
4%+
Manufacturing,
Overhead
Leverage
2-3pp
Cash
Flow
Leverage
&
Tax
Rate
1-2pp
Long-Term
EPS
Growth
7-9%


40
Improving cash generation
Discretionary Cash Flow*
$ Billions
2007
2008
2009
2010
2011
$2.4
$2.1
+$1 billion
opportunity
*
Excluding
Post
cereals
and
adjusted
for
the
timing
of
payment
of
deferred
interest;
see
GAAP
to
Non-GAAP
reconciliation at the end of this presentation.



42
GAAP to Non-GAAP Reconciliation
As Reported
(GAAP)
Impact of
Divestitures /
Other
Impact of
Acquisitions
Impact of
Currency
Organic (Non-
GAAP)
For the Years Ended:
December 31, 2005
North America
5.5%
0.4pp
0.0pp
(0.9)pp
5.0%
European Union
3.2%
1.1pp
0.0pp
(3.1)pp
1.2%
Developing Markets
14.1%
0.6pp
0.0pp
(4.6)pp
10.1%
December 31, 2006
North America
(0.8)%
2.3pp
0.0pp
(0.7)pp
0.8%
European Union
(0.6)%
(0.2)pp
(1.1)pp
1.3pp
(0.6)%
Developing Markets
11.4%
0.5pp
0.0pp
(2.1)pp
9.8%
Compound Annual Growth Rate, 2004 - 2006:
North America
2.9%
European Union
0.3%
Developing Markets
9.9%
(Unaudited)
Net Revenue Growth
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for the
three months ended March 31, 2009.
*


43
GAAP to Non-GAAP Reconciliation
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for the
three months ended March 31, 2009.
*
As Reported
(GAAP)
Impact of
Divestitures
Impact of
Acquisitions
Impact of
Currency
Organic (Non-
GAAP)
LU
Biscuit
LU
Biscuit -
Impact of
Currency
Organic
including
LU
Biscuit (Non-
GAAP)
As Reported
(GAAP)
Organic
(Non-GAAP)
Organic
including
LU
Biscuit (Non-
GAAP)
2008 Reconciliation
North America
23,956
$         
-
$                   
(20)
$            
(56)
$            
23,880
$         
20
$              
-
$                
23,900
$         
4.7%
4.8%
4.9%
European Union
11,259
(230)
(2,624)
(488)
7,917
2,624
(279)
10,262
41.6%
4.0%
4.3%
Developing Markets
6,986
-
(535)
(181)
6,270
535
(23)
6,782
31.6%
18.1%
17.9%
2007 Reconciliation
North America
22,876
$         
(96)
$              
-
$                
-
$                
22,780
$         
-
$                
-
$                
22,780
$         
European Union
7,951
(338)
-
-
7,613
2,226
*
-
9,839
Developing Markets
5,307
-
-
-
5,307
443
*
-
5,750
2007 Reconciliation
North America
22,876
$         
(96)
$              
-
$                
(113)
$          
22,667
$         
3.7%
4.5%
European Union
7,951
(338)
(226)
(682)
6,705
19.2%
3.8%
Developing Markets
5,307
-
(7)
(250)
5,050
17.2%
11.6%
2006 Reconciliation
North America
22,060
$         
(369)
$            
-
$                
-
$                
21,691
$         
European Union
6,669
(209)
-
-
6,460
Developing Markets
4,527
-
-
-
4,527
% Change
Net Revenues
For the Twelve Months Ended December 31,
($ in millions)  (Unaudited)
*
Proforma
2007
LU
Biscuit
Net
Revenues


44
GAAP to Non-GAAP Reconciliation
As Reported
(GAAP)
Asset
Impairment,
Exit and
Implementati
on Costs -
Restructuring
Asset
Impairments /
Other
Expenses -
Non-
Restructuring
(Gains) /
Losses on
Divestitures,
net
Excluding
Items (Non-
GAAP)
For the Years Ended:
December 31, 2005
North America
(1.8)%
(7.5)pp
6.6pp
0.0pp
(2.7)%
European Union
4.7%
(5.7)pp
0.0pp
(12.5)pp
(13.5)%
Developing Markets
66.5%
(3.0)pp
(31.0)pp
(1.8)pp
30.7%
December 31, 2006
North America
(1.8)%
6.1pp
(1.0)pp
(3.1)pp
0.2%
European Union
(24.0)%
16.3pp
19.6pp
(16.4)pp
(4.5)%
Developing Markets
5.2%
12.5pp
2.7pp
(1.5)pp
18.9%
Compound Annual Growth Rate, 2004 - 2006:
North America
(1.3)%
European Union
(9.1)%
Developing Markets
24.7%
Operating Income Growth
(Unaudited)
*
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for the
three months ended March 31, 2009.


45
GAAP to Non-GAAP Reconciliation
*
Does not reflect restated reportable business segments and
certain financial reporting changes for 2009, as described in the
company’s Form 8-K dated March 25, 2009 and Form 10-Q for the
three months ended March 31, 2009.
*
As Reported
(GAAP)
Asset Impairment,
Exit and
Implementation
Costs -
Restructuring
Asset Impairments /
Other Expenses -
Non-Restructuring
(Gains) / Losses
on Divestitures,
net
Excluding
Items (Non-
GAAP)
Proforma
2007
LU
Biscuit
2008
Integration
Costs
Excluding
Items
including
Proforma
2007 LU
Biscuit (Non-
GAAP)
As Reported
(GAAP)
Excluding
Items (Non-
GAAP)
Excluding
Items
including
Proforma
2007 LU
Biscuit (Non-
GAAP)
2008 Reconciliation
North America
3,361
$       
375
$                   
-
$                         
1
$                    
3,737
$         
-
$                     
-
$                     
3,737
$         
7.5%
7.3%
7.3%
European Union
412
474
100
91
1,077
-
64
1,141
(27.6)%
47.3%
4.2%
Developing Markets
585
140
51
-
776
-
17
793
23.4%
50.4%
39.6%
2007 Reconciliation
North America
3,126
$       
245
$                   
120
$                     
(7)
$                   
3,484
$         
-
$                     
-
$                     
3,484
$         
European Union
569
152
10
-
731
362
2
1,095
Developing Markets
474
50
-
(8)
516
51
1
568
2007 Reconciliation
North America
3,126
$       
245
$                   
120
$                     
(7)
$                   
3,484
$         
(8.1)%
(9.8)%
European Union
569
152
10
-
731
4.0%
1.7%
Developing Markets
474
50
-
(8)
516
17.6%
4.0%
2006 Reconciliation
North America
3,400
$       
335
$                   
243
$                     
(117)
$              
3,861
$         
European Union
547
253
170
(251)
719
Developing Markets
403
82
11
-
496
% Change
Operating Income
For the Twelve Months Ended December 31,
($ in millions)  (Unaudited)
LU
Biscuit


46
GAAP to Non-GAAP Reconciliation
As Reported
(GAAP)
Impact of
Divestitures
Impact of
Currency
Organic (Non-
GAAP)
As Reported
(GAAP)
Organic
(Non-
GAAP)
2009 Reconciliation
Kraft Foods, Inc.
9,396
$          
-
$                   
786
$             
10,182
$          
(6.5)%
2.3%
2008 Reconciliation
Kraft Foods, Inc.
10,046
$        
(89)
$              
-
$                 
9,957
$            
% Change
Net Revenues
For the Three Months Ended March 31,
($ in millions)  (Unaudited)


47
GAAP to Non-GAAP Reconciliation
($ in millions, Unaudited)
2007
2008
Net Cash Provided by Operating Activities (GAAP)
3,571
$    
4,141
$    
Capital Expenditures
(1,241)
(1,367)
Discretionary Cash Flow
2,330
$    
2,774
$    
Discretionary
cash
flow
from
the
Post
cereals
business
(200)
(100)
Discretionary Cash Flow excluding Post
cereals
2,130
$    
2,674
$    
Timing of Payment of Deferred Interest
-
(300)
Discretionary Cash Flow excluding Post
cereals and
adjusting for the Payment of Deferred Interest
2,130
$    
2,374
$    
Cash Flows
For the Twelve Months Ended December 31,


48
Supplementary restated growth
a)
See Supplementary GAAP to Non-GAAP reconciliations
b)
The As Restated 2007 and 2008 growth percentages reflect the restated reportable
business
segments
and
certain
financial
reporting
changes
for
2009,
as
described
in the company's Form 8-K dated March 25, 2009 and Form 10-Q for the three months
ended March 31, 2009.
2007
2008
2007
2008
North America
Organic Revenue Growth
4.5%
4.8%
4.5%
4.8%
Operating Income Growth (ex items)
(9.8)%
7.3%
(4.4)%
1.7%
European Union / Europe
Organic Revenue Growth
3.8%
4.0%
3.3%
3.4%
Operating Income Growth (ex items)
1.7%
47.3%
(2.7)%
37.3%
Developing Markets
Organic Revenue Growth
11.6%
18.1%
11.3%
17.7%
Operating Income Growth (ex items)
4.0%
50.4%
8.4%
59.7%
As Restated
(a)(b)
Previously
Reported
(a)
% change


49
Supplementary GAAP to Non-GAAP
Reconciliation
As Restated
(GAAP)
Impact of
Divestitures
Impact of
Acquisitions
Imple-
mentation
Costs
Impact of
Currency
Organic (Non-
GAAP)
As Reported
(GAAP)
Organic
(Non-GAAP)
2008 Reconciliation
Kraft Foods North America
23,956
$          
-
$                   
(20)
$             
-
$                 
(56)
$             
23,880
$          
4.7%
4.8%
Kraft Foods Europe
9,728
              
(214)
              
(2,216)
          
-
                    
(387)
             
6,911
              
38.8%
3.4%
Kraft Foods Developing Markets
8,248
              
(16)
                
(943)
             
-
                    
(272)
             
7,017
              
38.0%
17.7%
2007 Reconciliation
Kraft Foods North America
22,876
$          
(96)
$              
-
$                 
-
$                 
-
$                 
22,780
$          
Kraft Foods Europe
7,007
              
(323)
              
-
                    
-
                    
-
                    
6,684
              
Kraft Foods Developing Markets
5,975
              
(15)
                
-
                    
-
                    
-
                    
5,960
              
2007 Reconciliation
Kraft Foods North America
22,876
$          
(96)
$              
-
$                 
-
$                 
(113)
$           
22,667
$          
3.7%
4.5%
Kraft Foods Europe
7,007
              
(323)
              
(226)
             
-
                    
(571)
             
5,887
              
18.9%
3.3%
Kraft Foods Developing Markets
5,975
              
(15)
                
(7)
                 
-
                    
(330)
             
5,623
              
18.0%
11.3%
2006 Reconciliation
Kraft Foods North America
22,060
$          
(369)
$            
-
$                 
-
$                 
-
$                 
21,691
$          
Kraft Foods Europe
5,894
              
(196)
              
-
                    
-
                    
-
                    
5,698
              
Kraft Foods Developing Markets
5,064
              
(13)
                
-
                    
-
                    
-
                    
5,051
              
% Change
Net Revenues
For the Twelve Months Ended December 31,
($ in millions)  (Unaudited)


50
Supplementary GAAP to Non-GAAP
Reconciliation
As Restated
(GAAP)
Asset Impairment,
Exit and
Implementation
Costs -
Restructuring
Asset Impairments
/ Other Expenses -
Non-Restructuring
(Gains) / Losses
on Divestitures,
net
Excluding
Items (Non-
GAAP)
As Reported
(GAAP)
Excluding
Items (Non-
GAAP)
2008 Reconciliation
Kraft Foods North America
3,378
$        
375
$                    
-
$                          
1
$                     
3,754
$          
1.4%
1.7%
Kraft Foods Europe
182
             
474
                      
100
                        
91
                     
847
               
(60.0)%
37.3%
Kraft Foods Developing Markets
815
             
140
                      
51
                          
-
                        
1,006
            
38.6%
59.7%
2007 Reconciliation
Kraft Foods North America
3,333
$        
245
$                    
120
$                      
(6)
$                    
3,692
$          
Kraft Foods Europe
455
             
152
                      
10
                          
-
                        
617
               
Kraft Foods Developing Markets
588
             
50
                        
-
                            
(8)
                      
630
               
2007 Reconciliation
Kraft Foods North America
3,333
$        
245
$                    
120
$                      
(6)
$                    
3,692
$          
(1.9)%
(4.4)%
Kraft Foods Europe
455
             
152
                      
10
                          
-
                        
617
               
(1.5)%
(2.7)%
Kraft Foods Developing Markets
588
             
50
                        
-
                            
(8)
                      
630
               
20.5%
8.4%
2006 Reconciliation
Kraft Foods North America
3,399
$        
335
$                    
243
$                      
(117)
$               
3,860
$          
Kraft Foods Europe
462
             
253
                      
170
                        
(251)
                 
634
               
Kraft Foods Developing Markets
488
             
82
                        
11
                          
-
                        
581
               
% Change
Operating Income
For the Twelve Months Ended December 31,
($ in millions)  (Unaudited)