Mondelez International Introduces New Savory Snack Brand, GOOD THiNS
GOOD THiNS will be available in eight delicious varieties at launch:
- The Potato Ones! (With 60% less fat than the leading regular fried potato chip)
- Original
- Spinach & Garlic
- Sweet Potato
- The Chickpea One! (Made with real chickpeas)
- Garlic & Herb
- The Rice Ones! (Gluten-free)
- Veggie Blend
- Simply Salt
- Poppy & Sesame Seed
- Sea Salt & Pepper
"At Mondelēz International, what's important to consumers is important to us. We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests," said
"The name 'GOOD THiNS' pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," said Brown. "GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation."
Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.
GOOD THiNS is currently rolling out nationwide at a suggested retail price of
About Mondelēz International
Mondelēz
Logo - http://photos.prnewswire.com/prnh/20160304/340597LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mondelez-international-introduces-new-savory-snack-brand-good-thins-300231229.html
SOURCE
News Provided by Acquire Media