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Mondelēz International Joins Innovative Loop Platform to Reduce Packaging Waste with Milka Biscuits
- TerraCycle, Mondelēz International and other consumer goods companies launch global, first-of-its-kind, subscription-based shopping model
- Initiative reinforces Mondelēz International’s roadmap to cut 65 million kilograms of packaging material by 2020 and make all packaging recyclable by 2025
Loop enables consumers to enjoy Milka biscuits responsibly, by allowing them to subscribe online to receive customized and brand-specific durable packaging that is collected, cleaned, refilled and reusable.This initiative underscores Mondelēz International’s continued commitment to sustainable consumption and belief in promoting a circular economy. The company aims to make 100 percent of its packaging globally recyclable by 2025.
“At Mondelēz International, we are committed to reducing packaging waste and making all our packaging recyclable by 2025. We are proud to be part of the Loop initiative with our iconic Milka brand, building on its strong commitment to sustainability and well-being and delivering on the brand’s purpose of “making the world a more tender place”,” says
Four stainless steel containers have been developed to provide consumers a more sustainable way to enjoy Milka chocobakery offer: Milka Cake & Choc soft cake, Milka Choco Biscuit cookies and Milka Tender Break bars. The Milka brand has long engaged consumers with its sustainability approach, sourcing Alpine milk from local, small-scale farms, investing in Cocoa Life to create a sustainable cocoa supply, and sourcing sustainable wheat for its biscuits through the Harmony program.
The program reinforces Mondelēz International’s commitment to creating a positive impact on the planet and people, and will help deliver its long-term objective of zero-net waste packaging. Pilot schemes are scheduled to launch in the spring in
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Source: Mondelez International, Inc.