New OREO Colorfilled Invites Fans to Personalize Packaging of OREO Cookies for the First Time Ever Just In Time For Holidays
OREO Colorfilled encourages fans to tap into their inner artist to transform a pack of OREO cookies into a personal holiday expression. Available at shop.oreo.com, Colorfilled packs feature exclusive, illustrated black and white designs from graphic artists Jeremyville and
The online Colorfilled experience is available via desktop or mobile and offers fans an easy way to create a completely custom package. After selecting one of the artist designs consumers can zoom in or out to select which area of the design to color in. After picking a color to paint with the site will either populate the design for you using the colors chosen, or users can manually fill in each image with a digital paint brush. Consumers can also select some holiday flair to add to their Colorfilled pack with accessories like scarves and antlers, or even use the circular cookie to spell a holiday greeting, such as "Joy" and "
Those looking for a more hands-on artistic experience can order a color-your-own pack which will arrive in a black and white design of choice with custom markers. Both online and manual options also allow fans to add something sweet with a personalized, heartfelt note in the top corner.
"Our fans have been interacting and getting creative with OREO cookies for more than 100 years so bringing this behavior to our pack was a natural next step," said
"The new OREO Colorfilled packs digital store is the first step in a larger e-commerce and customization strategy for
Each custom Colorfilled pack is priced at
Get coloring today at shop.oreo.com and share your design with @oreo using #oreocolorfilled.
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than
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